Jodie Archer and Matt Jockers do books.
Jodie has been in books forever. She has been a commissioning editor in London and New York. She has been research lead for a major online book store. She has been a lecturer in contemporary fiction and writing. All those book world roles have led to some expertise in answering two questions: what works? And why? Jodie got her PhD from Stanford for her work on the bestseller. The work of her first degrees at Cambridge was about how and why we read. She has been published under her own and different names. The press have called her critical work refreshing and revolutionary.
Matt is a book pro from a different perspective. He is considered a leading voice in text mining and the digital humanities--his work is covered world-wide with phrases like "paradigm-shifting" and "massively important." His two books in the field (Macroanalysis and Text Analysis with R) were groundbreaking. His work has been all about creating algorithms designed to detect the right words in the right order. He is the Susan J. Rosowski Professor of English at the University of Nebraska where he teaches and directs the Nebraska Literary Lab. He lecturers all over the world about the intersections of technology and fiction.
Jodie and Matt have been a research team since 2010. Their first book together is The Bestseller Code.