The Bestseller Code

A Wall Street Journal "Most Anticipated Book of 2016"
An iBooks "Most Anticipated Book of Fall 2016"

Available now in e-book and hardcover:  Amazon, Barnes & NobleiBooks, Indiebound

Paperback release July 5 (UK) and October 10 (US).

    St Martins Press, US


    Penguin Press, UK


    What authors are saying. . . 

    • "Can you qualify magic? Archer and Jockers just may have done so." — Sylvia Day
    • "a gripping page-turner about how we read" — Viktor Mayer-Schönberger
    • "excited me, scared me, and generally blew my mind" — Jonathan Gottschall

    What the reviews are saying. . . 

    • "The Bestseller Code lays bare nothing less than the DNA of bestsellers, which makes Archer and Jockers the Watson and Crick of their age.” — The New Statesman
    • "It's fun reading bestsellers after The Bestseller Code" — London Review of Books
    • "may change the publishing industry. . . " — Guardian
    • "non-formulaic, eye-opening, deeply-researched — and really worth your time."— GQ
    • "[The] claims are eye-grabbing. . . [and] also highly plausible." —The Spectator
    • Archer and Jockers "are ‘literature-friendly’ and want good books to succeed." Wired"
    • "It’s appealing to imagine that Archer and Jockers have built an intelligent catalogue of the American reader’s taste and will” — The New Yorker.
    • "If Archer & Jockers won’t tell publishers exactly how to detect a bestseller in a slush pile do they at least tell authors how to write to avoid the slush pile? I think that they do. — Book Business Magazine
    • "reveals the diverse directions in which popular fiction may be taken. . . the bestseller-ometer may find its most noble application as a democratizing force" — The Atlantic
    • "[T]his is a delightful book to read. I would recommend it as both an entertaining and educational read for anybody interested in the business of books" —Digital Book World Daily
    • "This interesting little tome shares some of the Bookputer’s insights with us, just in case we want to become author-millionaires too. And who doesn’t? . . . Fascinating" — The Times Review
    • "Aspiring novelists who thumb through this volume will find plenty to think about. . . [T]his book actually represents an opportunity for literary scholars" — Public Books
    • "Archer is not some Silicon Valley whizz-kid looking to reduce the novel to 0s and 1s, nor is she a pretentious academic coming over the hills to sling around jargon about middlebrow novels. . . [She] is smart, savvy and full of ideas." —The Times of London
    • "The Bestseller Code is an intriguing read and its analysis of what makes a plot tick and how readers are grabbed is compelling." —Literary Review
    • "May be required reading for anyone involved in making and selling books." —Sydney Morning Herald

    Video Reviews