Quantifying Magic. . .

Early praise for The Bestseller Code.  Thank you!

"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so." - Sylvia Day, New York Times bestselling author.
"Archer and Jockers take an astonishing insight into the DNA of bestsellers and turn it into a gripping page-turner about how we read. Truly remarkable!" —Viktor Mayer-Schönberger, co-author of Big Data and professor at Oxford.
"The Bestseller Code excited me, scared me, and generally blew my mind. Archer and Jockers have built a reading robot that can teach readers, writers, and publishers a great deal about how popular fiction works.  This is a pioneering work in a new science of storytelling." — Jonathan Gottschall, author of The Storytelling Animal: How Stories Make Us Human.